What is SEO (Ft. SEO rapper)
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SEO - another acronym used online in the ever growing technology stands for Search Engine Optimisation. In simple terms it's a process of improving your website visibility to internet surfers via search engines like Google, Bing etc.
With more than 13 billions searches being done every month it has become a part of everyone life. To cater for this search engines have been crawling through the websites which are not behind a login and index the content to present it when a user searches for them. They are very smart and use complex algorithms to rank the websites based on searched terms and relevance of the content found.
Marketing on internet has evolved heaps since it's initiation and a search engine optimiser now has to consider how the search engines work, what keywords to cater for and the target audience. Optimising a website for SEO involves different techniques, the most important of all is making content accurate and relevant as content is the key. There are HTML META tags as well that one can and should use to enhance the content making the webpage more appealing to the search engines which will then rank them higher.
A correctly optimised website is termed as search engine friendly but there are other class of techniques outthere known as black hat SEO which try to improve the ranking by trying to outsmart the search engine in a manner which is unethical. Search engines actively look for sites that employ these techniques in order to remove them from their search ranking to provide more accurate results to their users.
In this day and age where a website for a business is a must whether it is to provide information or to sell, search engine rankings play a big hand in generating leads and to achieve better ranking one has to optimise their website's content and make it search engine friendly.
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